Airline distribution is still broken
Fragmented supply
OTAs must integrate airline-by-airline across different NDC schemas, servicing rules, ancillaries, and edge cases.
Legacy economics
Air distribution still concentrates billions of euros in incumbent layers, proving value but also leaving cost and complexity in the system.
Poor retailing UX
Richer offers, bundles, and ancillaries exist, but travel sellers lack a clean way to access them consistently at scale.